Industry: Telecommunications & Network Integration.

The Challenge: The company needed to market themselves with limited resources in a competitive marketplace.

Discoveries: Several key strengths were utilized: strong technical skills, an ability to grasp clients' needs, and an exceptional ability to minimize the client's expenditures.

Core Strategies & Tactics: The core initiatives involved developing brand identity, creating a proprietary design system and trademark, and designing an integrated sales system. Our initial focus was to penetrate high-visibility clients, position the company to CFO's, develop autonomous business units and launch a new product that would create recurring revenues. We first developed a business plan and a model for sustainable growth.